You don’t just become the best seller. You have to earn it. With mud, sweat and tears. Of joy, in the end. When you realize the power-to-weight ratio of its compact DOHC engine is spot on. When you remember how you answered tough terrain with playful handling and even tougher suspension. And when, after hours of grueling wilderness, the flag waves victory your way. No matter how mud-caked your face is, that smile will shine through. Antoine Meo, E2 Enduro World Champion aboard the 350 EXC-F, knows what we’re talking about.